![rihanna creepr rihanna creepr](https://stockx.imgix.net/Puma-Creepers-Rihanna-Fenty-Satin-Black-Product.jpg)
The creeper had officially reached complete “It sneaker” status.
![rihanna creepr rihanna creepr](https://cdnd.lystit.com/photos/da9e-2015/10/02/puma-blackgum-suede-creepers-black-product-4-025373797-normal.jpeg)
And by September, Rihanna’s creeper-soled sneaker for Puma would sell out within hours. It would be another four months before Vogue labeled Alexander Wang’s exaggerated creeper boot the Fall 2015 season’s “must-have,” (which, of course, Rihanna had already worn in February of that year). She started experimenting with flatforms when other pop stars were still contemplating whether or not to go stiletto or platform. The creeper wouldn’t go on to become an “It shoe” until one or two seasons later, but Rihanna- fearless style savant that she is-was launching the trend. The next night, she wore Air Forces with the same thick creeper sole attached, designed by the same brand, L.A.-based Mr. When Rihanna was seen heading to her favorite restaurant in Santa Monica, California, in October of 2014, only a few fashion spotters were perceptive enough to look past the high-profile Jeremy Scott for Adidas jersey dress she wore and notice her feet-which were adorned with custom Adidas Samba creepers. As people queue up their browsers (and queue up in N.Y.C.) this week to shell out another $150 for three new colorways (including “glo,” that is, white patent leather), it appears the success of the creeper, a style immortalized in the 70s as a British punk staple by designers like Vivienne Westwood, has transcended the standard celebrity fashion endorsement. Two months later, in November, a men’s version of the creeper was snatched from the site by the next day. Last fall, the $120 sneaker sold out online within three hours of its pre-sale launch. On Thursday, Rihanna will release the third installment of her Puma Suede creeper-a sneaker with a flat, thick-soled “creeper” platform attached-that is expected to sell out as quickly as the first two releases.